{"id":398,"date":"2016-05-04T14:41:41","date_gmt":"2016-05-04T14:41:41","guid":{"rendered":"https:\/\/breiddalsvik.is\/?page_id=398"},"modified":"2026-05-29T07:19:05","modified_gmt":"2026-05-29T07:19:05","slug":"our-story","status":"publish","type":"page","link":"https:\/\/breiddalsvik.is\/en\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1>Our Story<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<br \/>\n[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<br \/>\nHotel Brei\u00f0dalsv\u00edk in East Iceland is the heart of a regional tourism vision launched by local resident and entrepreneur Fri\u00f0rik \u00c1rnason. Originally from Njar\u00f0v\u00edk in southwest Iceland, Fri\u00f0rik first fell in love with the tiny town of Brei\u00f0dalsv\u00edk when he moved his family there to renovate and re-open the historic hotel.<\/p>\n<p>With over twenty years of experience in Iceland&#8217;s travel industry, he saw the potential of Brei\u00f0dalsv\u00edk as a stand-alone destination for visitors seeking off-the-beaten-path travel in unspoiled nature. Today the Brei\u00f0dalsv\u00edk family of brands includes the 37-room Hotel Brei\u00f0dalsv\u00edk, Hotel Post, Bj\u00e1lki Cabin Lodge, Bl\u00e1fell Restaurant, Beljandi Brewery, Kaupfjelagi\u00f0 General Store, Frystih\u00fasi\u00f0 event venue and Travel East Iceland tour operator.<\/p>\n<p>Fri\u00f0rik splits his time between Reykjav\u00edk and Brei\u00f0dalsv\u00edk, continually working to enhance the guest experience and to support the community&#8217;s long-term development through a sustainable, year-round tourism strategy.<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;9795&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row]<\/p>\n<style id=\"hb-mob-lang-css\">\n@media (max-width: 768px) {\n  .site-header, header.site-header, .whb-header { z-index: 9998 !important; }\n  button.menu-toggle, .menu-toggle, .wd-tools-icon, .wd-header-mobile-nav { z-index: 9999 !important; position: relative; pointer-events: auto !important; }\n  .hb-mob-lang {\n    position: fixed !important;\n    top: 14px;\n    right: 64px;\n    z-index: 10000 !important;\n    background: #528daa;\n    color: #fff !important;\n    padding: 7px 12px;\n    border-radius: 6px;\n    font-family: 'Playfair Display', Georgia, serif;\n    font-size: 13px;\n    font-weight: 700;\n    letter-spacing: 1px;\n    text-decoration: none !important;\n    box-shadow: 0 2px 8px rgba(0,0,0,.25);\n    line-height: 1;\n    border: none;\n  }\n  .hb-mob-lang:hover { background: #416781; color: #fff !important; }\n  body.admin-bar .hb-mob-lang { top: 46px; }\n}\n@media (min-width: 769px) {\n  .hb-mob-lang { display: none !important; }\n}\n<\/style>\n<p><script id=\"hb-mob-lang-js\">\n(function(){\n  function run(){\n    if (document.querySelector('.hb-mob-lang')) return;\n    var path = location.pathname;\n    var isEn = path.indexOf('\/en\/') === 0 || path === '\/en';\n    var target = isEn ? 'is' : 'en';\n    var alt = document.querySelector('link[rel=\"alternate\"][hreflang=\"'+target+'\"]');\n    var url = alt ? alt.href : (target === 'en' ? '\/en\/' : '\/');\n    var btn = document.createElement('a');\n    btn.className = 'hb-mob-lang';\n    btn.href = url;\n    btn.textContent = target.toUpperCase();\n    btn.setAttribute('aria-label', target === 'en' ? 'Switch to English' : 'Skipta yfir \u00ed \u00edslensku');\n    document.body.appendChild(btn);\n  }\n  if (document.readyState === 'loading') document.addEventListener('DOMContentLoaded', run);\n  else run();\n})();\n<\/script><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Our Story [\/vc_column_text][\/vc_column][\/vc_row] [vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text] Hotel Brei\u00f0dalsv\u00edk in East Iceland is the heart of a regional tourism vision launched<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-398","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our Story - Brei\u00f0dalsv\u00edk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/breiddalsvik.is\/en\/our-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Story - Brei\u00f0dalsv\u00edk\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text] Our Story [\/vc_column_text][\/vc_column][\/vc_row] [vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text] Hotel Brei\u00f0dalsv\u00edk in East Iceland is the heart of a regional tourism vision launched\" \/>\n<meta property=\"og:url\" content=\"https:\/\/breiddalsvik.is\/en\/our-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Brei\u00f0dalsv\u00edk\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hotelblafell\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T07:19:05+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/breiddalsvik.is\/en\/our-story\/\",\"url\":\"https:\/\/breiddalsvik.is\/en\/our-story\/\",\"name\":\"Our Story - Brei\u00f0dalsv\u00edk\",\"isPartOf\":{\"@id\":\"https:\/\/breiddalsvik.is\/#website\"},\"datePublished\":\"2016-05-04T14:41:41+00:00\",\"dateModified\":\"2026-05-29T07:19:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/breiddalsvik.is\/en\/our-story\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/breiddalsvik.is\/en\/our-story\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/breiddalsvik.is\/en\/our-story\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/breiddalsvik.is\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Story\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/breiddalsvik.is\/#website\",\"url\":\"https:\/\/breiddalsvik.is\/\",\"name\":\"Brei\u00f0dalsv\u00edk\",\"description\":\"The tiny town - East Iceland\",\"publisher\":{\"@id\":\"https:\/\/breiddalsvik.is\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/breiddalsvik.is\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/breiddalsvik.is\/#organization\",\"name\":\"Brei\u00f0dalsv\u00edk\",\"url\":\"https:\/\/breiddalsvik.is\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/breiddalsvik.is\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/breiddalsvik.is\/wp-content\/uploads\/2022\/03\/augl-hotel-breiddalsvik-1.jpg\",\"contentUrl\":\"https:\/\/breiddalsvik.is\/wp-content\/uploads\/2022\/03\/augl-hotel-breiddalsvik-1.jpg\",\"width\":300,\"height\":300,\"caption\":\"Brei\u00f0dalsv\u00edk\"},\"image\":{\"@id\":\"https:\/\/breiddalsvik.is\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/hotelblafell\/\",\"https:\/\/www.instagram.com\/hotel_breiddalsvik\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Our Story - Brei\u00f0dalsv\u00edk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/breiddalsvik.is\/en\/our-story\/","og_locale":"en_US","og_type":"article","og_title":"Our Story - Brei\u00f0dalsv\u00edk","og_description":"[vc_row][vc_column][vc_column_text] Our Story [\/vc_column_text][\/vc_column][\/vc_row] [vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text] Hotel Brei\u00f0dalsv\u00edk in East Iceland is the heart of a regional tourism vision launched","og_url":"https:\/\/breiddalsvik.is\/en\/our-story\/","og_site_name":"Brei\u00f0dalsv\u00edk","article_publisher":"https:\/\/www.facebook.com\/hotelblafell\/","article_modified_time":"2026-05-29T07:19:05+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/breiddalsvik.is\/en\/our-story\/","url":"https:\/\/breiddalsvik.is\/en\/our-story\/","name":"Our Story - Brei\u00f0dalsv\u00edk","isPartOf":{"@id":"https:\/\/breiddalsvik.is\/#website"},"datePublished":"2016-05-04T14:41:41+00:00","dateModified":"2026-05-29T07:19:05+00:00","breadcrumb":{"@id":"https:\/\/breiddalsvik.is\/en\/our-story\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/breiddalsvik.is\/en\/our-story\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/breiddalsvik.is\/en\/our-story\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/breiddalsvik.is\/en\/"},{"@type":"ListItem","position":2,"name":"Our Story"}]},{"@type":"WebSite","@id":"https:\/\/breiddalsvik.is\/#website","url":"https:\/\/breiddalsvik.is\/","name":"Brei\u00f0dalsv\u00edk","description":"The tiny town - East Iceland","publisher":{"@id":"https:\/\/breiddalsvik.is\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/breiddalsvik.is\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/breiddalsvik.is\/#organization","name":"Brei\u00f0dalsv\u00edk","url":"https:\/\/breiddalsvik.is\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/breiddalsvik.is\/#\/schema\/logo\/image\/","url":"https:\/\/breiddalsvik.is\/wp-content\/uploads\/2022\/03\/augl-hotel-breiddalsvik-1.jpg","contentUrl":"https:\/\/breiddalsvik.is\/wp-content\/uploads\/2022\/03\/augl-hotel-breiddalsvik-1.jpg","width":300,"height":300,"caption":"Brei\u00f0dalsv\u00edk"},"image":{"@id":"https:\/\/breiddalsvik.is\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hotelblafell\/","https:\/\/www.instagram.com\/hotel_breiddalsvik\/"]}]}},"_links":{"self":[{"href":"https:\/\/breiddalsvik.is\/en\/wp-json\/wp\/v2\/pages\/398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/breiddalsvik.is\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/breiddalsvik.is\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/breiddalsvik.is\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/breiddalsvik.is\/en\/wp-json\/wp\/v2\/comments?post=398"}],"version-history":[{"count":3,"href":"https:\/\/breiddalsvik.is\/en\/wp-json\/wp\/v2\/pages\/398\/revisions"}],"predecessor-version":[{"id":9834,"href":"https:\/\/breiddalsvik.is\/en\/wp-json\/wp\/v2\/pages\/398\/revisions\/9834"}],"wp:attachment":[{"href":"https:\/\/breiddalsvik.is\/en\/wp-json\/wp\/v2\/media?parent=398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}